I bet one of the vantages that the online music streaming platforms have against radio and the obsolete CDs is the option of making recommendations of songs to users. There, I was listening to the debut studio album by American R&B super-duo Silk Sonic, composed of American recording artist Bruno Mars and all of a sudden, an American indie rock band is reeling off their song - I have got the world in my pockets. It was almost impossible to have the world in your pocket some decades ago. However, technology hasn’t ceased to amaze us with the possibilities that accompany it. You can now literally carry a market in your pocket too. With the advent of surging smartphone users and internet penetration in Nigeria, the e-commerce industry has witnessed immense growth since 2010. The e-commerce and m-commerce industries are set to record even higher growth in the future. Nigeria has the 7th highest number of mobile phone users in the world; 172 million in 2019. Mor...