JENNIE IFEATU

Apart from your identity card, another thing that identifies or characterizes you will be your hat. Hats? Yes, Hats. I hated them. I felt they had their way of denying my scalp air as a little girl plus I though it looked clumsy. This week, I took the time to observe the number of people I have been in contact with. Some wore hats and some didn't.  Here's my observation; Baseballs hats or caps are for the cool kids, fedoras are for the older men, berets are for the frat guys, floppy female hats are for the bourgie and classy women.  Interesting, isn't it? So, perhaps you can decide to embark on this with me and place people wearing hats in a category (But, don't tell them, that I sent you). Credit: CNCAPS  Social media managers too get to wear hats. Most likely not the Fedora, baseball ball or even beret. But they really do. Their hats are more superficial yet innate. These are characteristics they need to have to enble anyone spot them and say," Aha...

Take it from me, social media marketing is the best marketing strategy that the world has ever seen. And investing in social media marketing is no longer an option as it has become the new industry standards for connecting with a target audience and building brands. Social media has also given consumers so much power such that they can now turn to platforms like Facebook to view ratings, read reviews, comments from real clients and more. And learning how to professionally handle reviews and negative comments is important as it can push away potential customers, and at worst case, can cause damaging effects to a company’s brand image. In this article, you are going to learn how to correctly manage negative reviews and use them to win more customers. Let me start by sharing what happened to me last week. So a lady reacted to my Instagram posts with contradiction. She didn’t stop there, she entered my DM for the first time to rant about something she doesn...