JENNIE IFEATU

I am one of the small fraction of people who could show at your office on a Monday, wearing my sneakers and beaming the biggest smile because I feel extremely comfortable. This was perhaps the same mindset of the conductor in my bus this morning. The conductor is a lady dressed in brown combat shorts, a  black polo and a black baseball cap to match. No, she didn't have a coarse voice but the way she went about canvassing for passengers and helping them with their luggage made the job look graceful. For a second, I forgot everything I ever knew about being a conductor in Lagos. This is one of the many surprises, Lagos gifts you. To shock you further, the lady conductor's husband was the driver. We were in an official 'Family Bus.' I was running late. I took intermittent glances at my wristwatch. This was definitely not the mornings that I could boast of being an early bird. My body had succumbed to the 'body no be firewood' gimmick.  Few more minutes

Have noticed that almost everyone you stumble on Social Media carries a tag, Content Writer. 'Content is Queen' - that's the buzzword on the digital space scene.  Over the years, I have watched people build careers around writing articles for money, content marketing,  becoming an authorpreneur,  copywriting and starting a niche blog.  Being a content writer comes with some great perks. Depending on your position, you can have the flexibility to work from home or your favourite coffee shop, decide what topics you want to write about and see your work published and generate real value. But the job isn’t always an easy one and there a few areas of expertise you need to have to be successful other than just being a great writer.  So, here are some essential skillsets that any good content writer needs to have and continue to hone over their career: You need to poke nose  Good research is key for good content writing – it adds credibility and, most important