JENNIE IFEATU

Henshaw Jacobson could pass for just any regular guy but what stands him out is his commitment and passion to his hustle.  This promising young man who wears the shoes of a digital marketing professional, an online business coach, a personal brand consultant and the founder of QliqMedia- a digital marketing agency operating from Port Harcourt, Nigeria is a well of resources. It will be easy to wonder if he had it all figured out from the start that this was the path he would walk. However he has a candid response to this, “To be honest, I didn’t know I was going to do what I’m doing today. Growing up, I wanted to be a rapper. During my teenage years, Big Sean, Kendrick Lamar and J Cole were my favourite rappers. I lived and breathed in rap music then. I’m sure many won’t believe that I have some unreleased records. Yes, I have great records, I also have a collaborative record with a South African Rapper and a US producer.” He pauses to reminisce and laughs out loud...

Take it from me, social media marketing is the best marketing strategy that the world has ever seen. And investing in social media marketing is no longer an option as it has become the new industry standards for connecting with a target audience and building brands. Social media has also given consumers so much power such that they can now turn to platforms like Facebook to view ratings, read reviews, comments from real clients and more. And learning how to professionally handle reviews and negative comments is important as it can push away potential customers, and at worst case, can cause damaging effects to a company’s brand image. In this article, you are going to learn how to correctly manage negative reviews and use them to win more customers. Let me start by sharing what happened to me last week. So a lady reacted to my Instagram posts with contradiction. She didn’t stop there, she entered my DM for the first time to rant about something she doesn...

I'm sharing my story to answer the ''HOW DID YOU BECOME SO GOOD AT SOCIAL MEDIA MARKETING QUESTION'' and inspire somebody. Growing up, magic was a word I spoke with reservation. It was something that you see in movies and read in storybooks, and always in total contrast with reality. But I soon began to experience something akin to magic when I joined Facebook in 2012 after a friend suggested I sign up so I could interact and stay connected with my favourite music stars. Then, music was my entire life; I had breakfast nodding my head to hits from Akon, lunch with a dash of Kendrick Lamar, and dinner with J Cole's tracks. It is safe to say that music led me to social media. But the only thing I knew about the internet was it being a cyber cafe, a place to, find jobs online, type and print documents. So how do I open a Facebook account? I went to Jude my tech guru, he agreed to help me open an email address so we could sign up for a Facebook account ( ...

Did you just hear algorithm and think about mathematics?  Its not as hard as your class room mathematics, I will break it down. The Instagram algorithm is simply a robot that decides what you see in your Instagram feed when you are on the platform. This robot takes data from your past behavior to create a unique feed for you. Before now we used to have a chronological Instagram Algorithm, but because they want to improve users experience, they are personalizing the feed for everyone- showing users just what they are interested in. Below are the factors that determine what you see in your Instagram feed: INTEREST Instagram shows just what you are interested in. Let's say you are following Fifaworldcup, bbcsport, supersport and you are always checking their pages to stay updated on everything World Cup. They will show more soccer and World Cup related posts from other pages in your feed and explore page. RECENCY How recently the post was shared, with prior...