Over the week, I had a conversation with a friend who was being skeptical about demanding her worth from a gig because a senior colleague in the same industry tried to talk her out of it. When asked about my opinion. I had two questions for her. "What have you done to get you to where you are? (I wasn't concerned about if she had movement pace so far had been an inch) How bad do you want to get what you deserve? She looked at me with intent eyes and told me about the efforts, time and discomfort she had invested to get her where she was. As for how much she wanted what she deserved, she wanted it just as much as a drowning man will need a lifeguard. Sometimes, in life, business, career, relationships or even pursuing an education, we are going to be talked out of reaching out to what we truly deserve. These suggestions and lame excuses often come with whispers of " You are not good enough," You need more experience," or Wait a ...