Skip to main content

WHAT YOU NEED TO KNOW ABOUT INSTAGRAM ALGORITHM

Image
By



Did you just hear algorithm and think about mathematics?  Its not as hard as your class room mathematics, I will break it down.

The Instagram algorithm is simply a robot that decides what you see in your Instagram feed when you are on the platform.


This robot takes data from your past behavior to create a unique feed for you.


Before now we used to have a chronological Instagram Algorithm, but because they want to improve users experience, they are personalizing the feed for everyone- showing users just what they are interested in.


Below are the factors that determine what you see in your Instagram feed:

INTEREST

Instagram shows just what you are interested in.
Let's say you are following Fifaworldcup, bbcsport, supersport and you are always checking their pages to stay updated on everything World Cup.

They will show more soccer and World Cup related posts from other pages in your feed and explore page.


RECENCY

How recently the post was shared, with prioritization for timely posts over weeks-old ones.


RELATIONSHIP

Your relationship with the people who shared the post, with higher ranking for people you have interacted with a lot in the past on Instagram, such as by commenting on their posts, liking , saving or being tagged together in photos.


FREQUENCY

How often you open Instagram, as it will try to show you the best posts since your last visit.

FOLLOWING

More following, more post in your feed.
If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.

USAGE

How long you spend on Instagram determines if you’re just seeing the best posts during short sessions, or it’s digging deeper into its catalog if you spend more total time browsing.


Conclusion

Instagram is not your platform, we are all building houses on Mark Zuckerberg's land and his team can change the Algorithm at anytime.

All I can tell you is to play by their rules and respect the psychology of the people on the platform.

Now that you have Known the factors that determine what you see in your Instagram feed, it only make sense to respect the algorithm.

That being said, below are my tips to make the algorithm your friend:


1- Build your followers around people who are interested in your kind of message.

2- Create and share contents that your followers are interested in.

3- Post when your followers are online.

4- Package your contents  in a form that your community and the algorithm want.


5- Build Relationship with your followers.


Go ahead and put in the work.

Sharing is caring, Kindly share.


About the Author


Henshaw Jacobson spent seven years working in leadership positions in sales and marketing with three different companies.

Today, Henshaw  helps businesses and individuals gain visibility, grow influence and make money using creative strategies and digital tools.

He is a digital marketing professional, social media consultant and Instagram specialist.

He is the founder of QliqMedia, a digital marketing agency in Port Harcourt on a mission to help brands connect with their target audience on social media and sell online without struggle.


Connect with him on Twitter, IG and Facebook @henshawjacobson

Labels:

Comments

Post a Comment

Popular posts from this blog

WHY I WON'T BE BUYING ANYTHING AGAIN FOR A LIFETIME

By
Heads up, people!  Walking into a shop to purchase an item does not look appealing to me anymore. This is one of my decisions for the new year being that if something is not worth it then there is no point buying it especially trying to impress another fellow.  I have chosen to stick to buying experiences rather 'things.' One of my observation is that experiences cannot be stolen or compromised. They stick like your gum sap sticks to a tree.  So maybe before you buy that expensive Emporio Armani wristwatch or Jimmy Choo shoes, it might be imperative to checkmate if there are experiences that same amout can buy you. Don't get me wrong, it is as clear as crystal that you need to shop for clothings, food, phones or luxury from time to time but bear in mind that your happiness can't be tied to any item. That vibe you get is nothing but a fleeting one .  “One of the enemies of   happiness  is adaptation,”  Thomas  Gilovich reveals. “We buy ...
Post a Comment
Read more

WHY YOU MIGHT SPOT ME AT A GAME HOUSE

By
Chukwuebuka had been my friend for a long time.  I had come visiting and he had just bought a new Play Station 4 set way back then. We sat and discussed about  the Nigerian school system to politics, to social trends and ofcourse literature.  He had been waiting for 'the boys' so he could 'trash them' in a game.  "I would like to play," he gave me the 'girls-don't-play-games kind of smile but I insisted.  Five minutes into the game, he had a knowing smile on his face as he stared at me to the gamepads and back to the screen. One thing was certain, it was not the first time I 'd touch a gamepad. Growing up with my male cousins groomed me for that.  Life itself is a game and realising this in good time will help you pull through it with ease. Life is designed just like games just like your favourite Candy Crush to Grand Theft Auto , Super Mario or even Temple Run . It teaches you to scale hurdles and unlock higher realms of operation. Ga...
1 comment
Read more

A letter from John

By
My bucket hat donned my head. It served the scorching sun right, my scalp was not one to be burnt for no offense. I relaxed my tired body against the board of the trawler. James yelled at me, "Don't just sit there and watch I and father. We will still catch some fishes, you can't just lose hope",he seemed to say. I peered at him through the corner of my eyes and closed them again. I felt cold water being sprinkled on me and I jerked up. It was father, I had no choice but stand up and join James.. I was not a man who wanted too many things. All I wanted was to catch some fishes yet the little things kept hiding and refusing to walk into the loving embrace of my fishing net. I may not desire many things but I sure desired to be loved not the kind of erotic love some of those Samaritan women would profess to men who lust after whore mongering. I sought for a love that was pure and chaste. A type that I couldn't even explain. I sought to be loved deeply by G...
Post a Comment
Read more