Skip to main content

LET'S GO ON A VOYAGE: SUBMARINE OR SHIP?



I have spent a better part of my time lately around water bodies. I would sit ashore and watch the peaceful body of water laze around and wonder what the guys who travel by sea or rivers do?

Could this be me yearning to be sailor? Absolutely not. This mind wandering activity only led my heart to our business sphere. I have a deep respect for brands who put in the work and serve their clients, followers and customers satisfaction. 

Being an active social media user, I have seen the wonders of what the use of social media can do to businesses but where I get usually worried is when brands put in little or no work and blow trumpets on social media. It is laughable. 

This thought drifted my mind to the boats and submarines. The ship in all its glory is large and visible but the submarine is not as large as some ships and is almost invisible. 

The submarine, a naval vessel that is capable of propelling itself beneath the water as well as on the water’s surface with a unique capability among warships has quite different design and appearance from surface ships.

Submarines combine the qualities of stealth, endurance and flexibility to carry out their tasks silently and unhindered from patrolling the world’s seas, carrying country's strategic nuclear weapons or going on secret missions. 

My admiration for this vessel increased and I thought to my self, perhaps it is time we stop putting up wack brands and products out there. Don't tantalize us so much with how amazing your products and services are then have us disappointed when we show up at your doorsteps. 

Why can't we just be submarines? 

Dear Entrepreneur, go into the deep blue, do the work and come back with some success stories. 

Maybe, just maybe our voyage will be better on a submarine. 


Comments

Popular posts from this blog

WHY I WON'T BE BUYING ANYTHING AGAIN FOR A LIFETIME

Heads up, people!  Walking into a shop to purchase an item does not look appealing to me anymore. This is one of my decisions for the new year being that if something is not worth it then there is no point buying it especially trying to impress another fellow.  I have chosen to stick to buying experiences rather 'things.' One of my observation is that experiences cannot be stolen or compromised. They stick like your gum sap sticks to a tree.  So maybe before you buy that expensive Emporio Armani wristwatch or Jimmy Choo shoes, it might be imperative to checkmate if there are experiences that same amout can buy you. Don't get me wrong, it is as clear as crystal that you need to shop for clothings, food, phones or luxury from time to time but bear in mind that your happiness can't be tied to any item. That vibe you get is nothing but a fleeting one .  “One of the enemies of   happiness  is adaptation,”  Thomas  Gilovich reveals. “We buy ...

MONEY MATTERS: SMALL STEPS TO 'SECURING THE BAG'

"I am chilling on the throne, I am an old man in a young body," were the lyrics a popular Nigerian musician lent to our approving nods and dancing feet a couple of years ago. Little did I know that I 'd have to make reference to him at a point in time.  If you are a young person and you are at a loss on how to get your 'money game' rolling in this era then you are a young man in an old body. 'Man' here does not literally refer to the male gender. It points out to both genders. Technology came with communication, social media, a spin around our not-so-great photography game but it came with Fintech too which is an innovative use of technology in the design and delivery of financial services and products. The application of fintech cuts across multiple business segments, including lending, advice, investment management and payments.     Fintech is actually fast being chased by her brother TechFin. What are all these jargons that I am even ta...

HOW I RESOLVED MY BEEF WITH MOTIVATIONAL SPEAKERS

One of the group of people I detested coming in contact with as an undergraduate in the university were motivational speakers. I actually came up with a quote that some of my old friends from university still remind me of,  "Motivational speakers are folks who speak words that can charge three laptops, five phones and two power banks then the whole power fizzles away in a minute." My mindset had been wired that my inspiration should come from these motivational speakers. In my first and second year, I would attend any event I got an invite just to get inspired. However, when I got to my third year, I knew I was basically wasting my time. So I resorted to resentment for motivational speakers. With time, I found a way of tapping my inspiration from the sports world. So, I would watch tennis, football, boxing, wrestling and basketball. At the time, it was the 'real deal' for me. The truth I found later was that these guys were just like the gods in Ola Rotimi...